NEW DELHI:
Smartivity Labs, India’s leading startup designing toys and activities for children across the world, with a focus on delivering play-filled STEM (Science, Technology, Engineering, (Arts) and Math) learning, today announced “Smartivity Bandhan” program for its retail partners.
As part of this program, the brand will be rolling out dedicated contact program celebrating retail success stories and partnership milestones. In keeping with the brand’s mission of ‘making learning smarter’, Smartivity will be offering “Smartivity Bandhan” Scholarships of 5000 INR to children of retail partners between 6-14 years of age, to pursue their interests – either academic or extra-curricular. The brand has a retail presence of more than 1000+ partners out of which top 120 top performing partners will be invited to join this exclusive program.
Speaking about Smartivity Bandhan program Tushar A Amin, Co-Founder, Smartivity said: “Smartivity Bandhan is a relationship-building initiative. The objective of this program is to strengthen association with retail partners and make them integral to Smartivity’s journey. Through the scholarship initiative, Smartivity aims to inspire and encourage children of retail partners towards exploring innovative avenues, be it by learning new skills, participating in sports, learning an art-form or pursuing academic excellence”
Smartivity sells through all online and traditional toy stores across the country, as well as large-format toy retail stores like Hamleys, Landmark and Crossword. Smartivity will now be making inroads into mass-market superstore chains. The brand will also focus on increasing its presence in East and North East India, while strengthening its presence in other territories. Smartivity aims to have strong retail presence with over 1200 retailers over 2018-19.
With a strong presence in USA, Canada, Spain, Portugal and Australia, Smartivity will be expanding its global footprint to Russia, China, The United Kingdom, Middle East, North Africa and South East Asia in 2018, establishing itself as a rapidly emerging global toy brand from India.
