Škoda Auto India Flags Off K2K Journey from Kochi During Onam Celebrations

KOCHI:
Škoda Auto India today flagged off the K2K Journey, a unique nationwide customer engagement initiative designed to bring the Škoda brand, its products, and immersive customer experiences directly to customers across India through a specially designed mobile showroom, reinforcing the company’s commitment to making world-class mobility experiences more accessible than ever before.

The K2K Journey builds on the success of the landmark Kylaq P2P Expedition (Pune to Prague), which covered 19,351 kilometres across 13 countries and two continents in nearly 70 days, showcasing the strength of Indian engineering while demonstrating the capability, quality, reliability, and safety of the Škoda Kylaq on the global stage.

Commenting on the announcement, Ashish Gupta, Brand Director, Škoda Auto India, said, “The K2K Journey reflects our commitment to bringing the Škoda experience closer to customers. Inspired by the success of the Kylaq Pune-to-Prague Expedition, this initiative takes our products, expertise, and brand values directly to communities across India. Starting from Kochi during Onam makes this journey even more special as we create meaningful customer experiences while showcasing the quality, safety, and value that define Škoda.”

Building on the momentum of this achievement, the K2K Journey, which is a pioneering Showroom on Wheels concept, has been conceived to increase awareness of the Škoda range among Indian customers by highlighting Škoda’s commitment to world-class engineering, outstanding safety, exceptional quality, and an outstanding value proposition.

The journey was flagged off from Kochi during the festive season of Onam, Kerala’s largest festival celebrating prosperity, unity, and togetherness. The occasion provides the perfect backdrop for an initiative centred on connecting with people and creating meaningful experiences. The K2K Journey aims to spread the festive spirit by bringing memorable Škoda experiences closer to customers while helping them make informed and confident purchase decisions.

Adding to the celebrations, Škoda Auto India will also organise spot vehicle deliveries at select locations, creating unforgettable ownership moments for customers during the festive season. Over the coming weeks, the K2K Journey will travel through five states – Kerala, Tamil Nadu, Andhra Pradesh, Odisha and West Bengal, along India’s western and eastern coastline, engaging with local communities, participating in regional festivals, and showcasing the Škoda brand through its extensive dealer network. The expedition will culminate in Kolkata during the vibrant celebrations of Durga Puja, completing a journey that celebrates India’s diversity, culture, and spirit.

Through the K2K Journey, Škoda Auto India continues to strengthen its customer-centric approach by extending the brand experience to celebrate India’s rich cultural diversity. The initiative reinforces Škoda’s commitment to making world-class engineering, safety, quality, and value more accessible while bringing the Škoda experience closer to customers across India.