Rise in Sales of Milma’s Dairy Products During Onam Season

KOCHI:
The Kerala Cooperative Milk Marketing Federation (KCMMF), recognised by its brand name Milma, has recorded a significant increase in the sales of milk and other dairy products during this year’s Onam season, reflecting strong customer preference for its high-quality offerings.

From August 20 to 25 (Uthradam day), which marks the beginning of the Onam festivities, Milma recorded impressive total sales of 1,45,76,846.63 litres of milk, with 5.61 per cent increase in sales from last year during this period, emphasising the growing demand ahead of Thiru Onam. The total sales of curd stand at 18,09,331.50 kg with a growth of 9.68 per cent during this period.

In the five days leading up to the Uthradam, Milma’s Thiruvananthapuram Regional Co-operative Milk Producers Union (TRCMPU) reported 5.86 per cent increase in the sales of milk from the same period last year. Besides, TRCMPU has 7.94 per cent increase in the total sale of curd from last year. During the period from August 1 to 25 this year, TRCMPU sold 297.85 tonnes of ghee. 

Ernakulam Regional Co-operative Milk Producers’ Union (ERCMPU) has clocked 4.62 per cent and 16.44 per cent growth in milk and curd, respectively, from last year during this period. The sale of ghee this year is 172.58 tonnes (August 1-25). 

Meanwhile, Malabar Regional Co-operative Milk Producers’ Union (MRCMPU) reported a 6.03 per cent increase from last year in the total sales of milk, while the growth percentage of total sale of curd is 8.7 percent. It sold 358.35 tonnes of ghee this year from August 1 to 25.

Thorough preparations and extensive supply chain management undertaken by Milma in anticipation of the festive rush triggered the surge. Milma’s ongoing efforts to enhance seasonal sales have positioned it as the market leader in dairy products within the state.

To ensure a consistent supply of milk, curd, and related products during the Onam festivities, Milma executed meticulous planning well in advance, exploring all available procurement channels and logistics strategies to accommodate the heightened demand.

KCMMF Chairman K.S. Mani expressed profound gratitude to the consumers for their unwavering loyalty to Milma products, acknowledging that this commitment played a crucial role in achieving such remarkable sales figures this Onam season.

He also extended his appreciation to the Federation’s board of directors, three regional unions, management teams, dairy farmers, dedicated Milma employees, distribution vehicle personnel, and distributors for their hard work and invaluable contributions that facilitated this commendable performance.

Mani also conveyed Milma’s and his warm wishes to Keralites around the world for Onam.