CHENNAI:
Nippon Paint (India) Private Limited (Decorative Division) Asia’s leading paint manufacturer plans to expand their presence in Kerala market with the launch of its two new products Durafresh Solo and Weatherbond PRO. These will be additions to the bouquet of paint products already available in the Kerala market.
A state, where more than 3 months of continuous rains persist, needs a different paint altogether. Nippon Paint’s R&D team had done extensive research on the climatic conditions of Kerala and has come out with products that would suit the monsoon pattern in the Gods Own Country.
NIPPON PAINT WEATHERBOND PRO:
These products are highly suitable for the Kerala market especially the Weatherbond PRO which is developed to withstand heavy monsoon. Weatherbond PRO is high performance 100% acrylic exterior coating with Unique Self Crosslinking Technology. It is embedded with Pyrogenic Silica & Fluoro substance which offers excellent Hardness, Dirt pick up resistance and superior durability. The product also offers protection against water, algal attack, hairline crack, efflorescence and extreme Weathering. It also provides anti carbonation properties.
Features:
* Superior water resistance
* Superior algal and fungal resistance
* Dirt pickup resistance
* Weatherbond PRO Basecoat: Maximum Coverage of 30-35 sqft/litre per coat for both repainting as well as fresh concrete. (Actual coverage is dependent on the substrate condition, surface porosity, method of application).
Functioning
* It prevents damp and shabby surfaces and Protects exterior walls against rain streak marks
* Specially formulated to be resistant to elements such as fungi, algae, chalking and flaking. This gives a polished look to your home for years to come.
* Doesn’t allow dirt/dust to settle on walls. Therefore, the exteriors look new and beautiful for years.
NIPPON PAINT DURAFRESH SOLO PRO:
It is specially formulated for the new age generation. It is a self-Priming Exterior Emulsion paint having systematic UV crosslinking mechanism and exhibits an excellent balance of flexibility and dirt pick-up resistance. It is further designed with a unique Heat Ban technology which reduces surface temperature by up to 7°C. It imparts a rich sheen finish and has anti-algal resistance to keep your walls fresh for longer time.
Features:
* Ultra-low VOC
* Dirt-resistant and Water- repellent
* Coverage – 100 – 120 ft2/litre/coat & 50 – 60 ft2/litre/2 coats
* Dilution – Self Priming 1st Coat 50% by volume with clean, potable water, 2nd Coat upto 10% by volume with clean, portable water
Actions
* It doesn’t allow dirt/dust to settle on walls.
* The innovative Heat Ban technology reflects back 90 % of the sunrays which reduces surface temperature by up to 7°C.
* It does not emit air polluting harmful vapors and paint odour that pollutes our environment.
Benefits
* Exteriors look new and beautiful for years.
* This makes the interior cooler, thus helping to save energy used for air-conditioning.
* Environment friendly and Healthy paint.
Talking to media, S Mahesh Anand, President – Decorative Paint, Nippon Paint India commented “Kerala is one of the most premier market for decorative paints. The Per capita Consumption of paint is the highest there, as compared to any other southern states. 90% of paint is water-soluble which is the main segment of focus for Nippon Paint. We currently have 400 plus dealers, out of which 90% of them are with color tinting machines. We further have presence in 60% of the towns in Kerala. We have plans to expand in the same phase in the subsequent years.”
PROceed Training Academy
PROceed Training Academy is Nippon Paint’s special training hub through which unskilled labour are transformed to skilled painters. Many underprivileged and undereducated men and women are trained and also provided with employment opportunities. The nshakti initiative, a part of the PROceed academy’s offerings, particularly empowers women who lack the necessary skills by training them and offering necessary financial aid to assist their entrepreneurial journey.
Nshakti Initiative
Nippon Paint’s nshakti training program is an initiative to train rural women in professional wall painting. Its sole objective is to make rural women employable and transform their lives positively. The women trainees are trained by expert trainers from Nippon Paint’s PROceed training academy to qualify themselves to become professional wall painters.
Nippon Paint’s PROceed training academies located in Chennai, Madurai and Salem, have already been instrumental in training more than 2000 underprivileged individuals and this is their first attempt at reaching out to women trainees in particular having successfully trained close to 200 rural women across Tamil Nadu. The nshakti trainees undergo 240 hours of theoretical and practical training to earn the qualification of being professional painters. Nippon Paint plans to launch this initiative in Kerala to benefit its rural women. This will empower rural women who have limited access to skill training, gain the necessary learning opportunity to earn a livelihood or even kick start their entrepreneurial journey.
RPL Certification for Painters
Nippon Paint’s CSR initiatives aimed at enabling holistic community development include areas of focus such as skills development, women empowerment, community upliftment, medical support, disaster relief, sanitation, and education. One such novel initiative was an attempt to retrain and certify 10,000 painters with RPL (recognition of prior learning) certification, in line with India’s national skills development goals.
Nippon Paint provided free professional painter’s training at their PROceed Training Academy to equip the painters in obtaining TNSDC certification that recognized them as Professional painters. Through its painters training academy, Nippon Paint is armed with the necessary capacity and resources to carry out such a valuable initiative. The training focuses on equipping the painters with the necessary skills required to meet current industry requirements. This would help the painters to move up the value chain as government-certified professional
painters.
Nippon Paint’s Sriperumbudur Plant
Nippon Paint Plant is located at SIPCOT Industrial Park, Sriperumbudur, Tamil Nadu. Spanning across an area of 11.37 acres of land, the plant is Nippon’s first greenfield project in India. Nippon Paint, Chennai manufactures both water based paints and solvent-based paints, with the water based paints taking nearly 85% of the product mix. Nippon Paint (India) was conferred With ‘GreenPro certification’ by the CII (Confederation of Indian Industry) for its world-class environment-friendly products and is the first Paint manufacturing company in India to receive the certificate that guides the manufacturers to position their products as green and eco-friendly.
About Nippon Paint:
Founded in Japan, Nippon Paint has over 139 years of experience in paint manufacturing. Nippon is now the number one paint manufacturer in Asia, and is one of the top paint manufacturers of the world.
Nippon Paint produces a wide range of international quality hi-tech paints for decorative, automotive, and industrial sectors. Over the years, Nippon Paint has perfected its products by quickly adapting breakthrough paint technology, with an emphasis on innovation and eco-friendliness. Nippon Paint’s mission is to create advanced products that boost quality of life while protecting the environment.
Through innovative technology, Nippon Paint benefits its customers and society. The company and its subsidiaries are active in 31 countries including Japan, Singapore, Malaysia, South Korea, China, India, Pakistan, United Kingdom, Germany, Greece and Russia.
