KOCHI:
Nestlé MUNCH and Asianet, are pleased to announce the launch of #CrunchKaAttitude campaign. The campaign celebrates the confidence and spirit of many young Indians and their families during these testing times and aims to spread hope and positivity.
Commenting on the launch of the campaign, Nikhil Chand, Director – Foods & Confectionery, Nestlé India, said, “In the current environment, the young in the family have their own sets of doubts to overcome – like exams getting postponed, online classes, connections with friends becoming virtual and many such moments of doubts. But, in these moments of anxiety and fear of the unknown, the resourceful and resilient young Indians play their part with enthusiasm and positivity to make a difference to their families, friends and especially themselves. Nestlé MUNCH, with a range of delicious, light, affordable treats, has stood for crunching any anxiety with the power of this positive attitude. The video voices a sentiment of resolve of the youth of India to play their part with a positive attitude. Nestlé MUNCH proudly collaborates with Asianet to celebrate this inventiveness and positivity, this #CrunchKaAttitude of millions of youngsters across India.”
Kevin Vaz, CEO, Disney Star Regional Channels added “We are very happy to partner with Nestlé MUNCH for their “Crunch ka attitude” campaign on all of our South channels. During these times, the brand has chosen to highlight the role of youth in a home. Besides lending a helping hand, they sure are managing the happiness quotient very well. It’s a message that is both positive and inspiring to the millions of viewers on our network.”
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