Myntra’s EORS Goes Live from May 29 with 6 Million Trend-first Fashion

MUMBAI:
Advancing its role as a growth catalyst for India’s e-lifestyle ecosystem, Myntra has announced the 24th edition of End of Reason Sale (EORS), starting May 29, with early VIP access on May 28. Featuring 6 million+ styles, the event will further strengthen Myntra’s role as a growth enabler for India’s fashion and lifestyle ecosystem, creating scaled opportunities for emerging brands while bringing trend-first selection, compelling value and convenience to millions of customers across the country.

EORS continues to boost growth for emerging brands
Among the thousands of global, domestic and homegrown D2C brands, 15,000 emerging brands, including 5,000 making their EORS debut, will leverage the platform’s technology, creator ecosystem and nationwide reach to connect with millions of customers across India. EORS continues to serve as a growth enabler, driving heightened demand for emerging brands through enhanced visibility, new selection launches and category expansion. These brands will bring nearly 13 lakh styles across apparel, footwear, accessories and more. Myntra’s advanced technology enables a suite of capabilities, including search and shopping insights to decode trends and demand patterns, simplified performance dashboards and a dedicated partner support team to guide the brands in their e-commerce journey with Myntra.

What customers can expect
This edition of EORS will offer 6 million+ styles from thousands of international, domestic and homegrown brands, giving customers access to a wide selection across fashion, beauty and lifestyle. The edition is expected to see strong traction across Men’s Casual Wear, Women’s Ethnic Wear, Women’s Western Wear, Workwear, Sports Footwear, Accessories, and Beauty & Personal Care, driven by the summer season, travel, work, college, weddings, and holiday-style upgrades. Several popular brands expected to see increased traction include Levi’s, Nike, adidas, H&M, MANGO, L’Oreal, Lakme, Libas, Decathlon, New Balance, GUESS, ASICS, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others.

This edition will also offer the best of Beauty & Personal Care, with 2.25 lakh+ styles spanning makeup, skincare, haircare, and personal care, bringing together D2C favourites, international brands, luxe labels, and K-Beauty cult picks. Customers can shop from a line-up including MAC, Bobbi Brown, LUSH, Beauty of Joseon, L’Oréal, The Ordinary, Plum Bodylovin’, Medicube, Foxtale, and many more. Along with the breadth of choice, Myntra Beauty’s tech-enabled tools are designed to make beauty shopping more intuitive and simple. The platform’s AI-powered Skin Analyser allows customers to discover products tailored to their specific skin needs, while the Virtual Try-On feature takes personalisation a step further by enabling customers to test multiple products, making it easier than ever to find the perfect look this season.