Motorola Kicks Off “Football is Calling” Campaign

NEW DELHI:

Motorola, a global leader in mobile technology and innovation and India’s leading AI smartphone brand*, today announced the launch of its global campaign “Football is Calling” as the Official Smartphone Partner of the FIFA World Cup 26™. Designed to connect with billions of football fans worldwide, the campaign celebrates the passion, emotion, and identity of fandom, empowering supporters to capture, share, and relive their FIFA World Cup™ experiences through Motorola smartphones.

Every four years, the FIFA World Cup takes over the world – changing routines, sparking late-night celebrations, and uniting billions through football fever. The last tournament alone saw hundreds of millions of posts and billions of social interactions, proving just how powerful the beautiful game is.

In India, fans live every goal, every reaction, every rivalry, from watch parties to social feeds and short-form videos – all on their smartphones. With “Football is Calling”, Motorola doesn’t just sponsor the game; it puts itself at the heart of every fan’s journey, turning everyday you into fan you.

At the core of the campaign is a hero film developed in collaboration with Matter + Energy, capturing the raw energy of football fandom. The film traces a fan’s FIFA World Cup journey—from the thrill of securing tickets to the unforgettable highs of celebrating iconic moments with fellow supporters. Throughout this journey, Motorola devices play a central role, enabling fans to capture emotion, amplify expression, and carry the electricity of the tournament wherever they go – reminding them that when football is calling, fans you always answer.

In India, football isn’t just a game; it’s a celebration and it’s a cultural phenomenon. Fans light up stadiums, streets, and screens alike, sharing every goal, cheer, and rivalry online. Motorola, being India’s leading smartphone brands, is right there with them, enabling fans to capture and share their World Cup moments with stunning clarity and speed. Motorola is amplifying this culture, empowering fans to engage, share, and make every football moment unforgettable.

Speaking on the campaign, T.M. Narasimhan, Managing Director, Motorola India, said, “With the ‘Football is Calling’ campaign, our goal was to bring the spirit of the FIFA World Cup closer to fans by putting both people and technology at the heart of the experience. Through thoughtful design, advanced AI, and powerful cameras, Motorola devices empower fans to capture the energy of the crowd, the emotion of every goal, and the joy of sharing those moments in real time. In markets like India, where fans experience the World Cup through their phones, our devices help them stay connected to every match, creating and sharing memories as they happen.”