

THIRUVANANTHAPURAM:
While unveiling Kerala’s core strengths as a highly promising investment destination at the 55th annual meeting of World Economic Forum (WEF) at Davos in Switzerland, Industries Minister P Rajeeve has made a strong pitch for pursuing development goals in a sustainable and inclusive manner.
Speaking at a joint media briefing with Union Minister, state Chief Ministers, and ministers of the Indian states attending the WEF, Rajeeve said the state government’s well-crafted policy initiatives have set Kerala’s industrial ecosystem on a high-growth trajectory.
The state has been pursuing an industrial promotion model that places great emphasis on responsible and inclusive practices, the Minister said, pointing out that the motto of the Invest Kerala Pavilion at WEF is “We are changing the nature of business.”
“The transformation undergone by Kerala in the last few years is visible across the spectrum of economic activity from high tech-driven industries to Micro, Small and Medium Enterprises (MSMEs).
The New Industrial Policy (NIP) of the Government has prioritised over 20 segments, where investment from across the world will be promoted with all government support and safeguards.
The Invest Kerala Global Summit, scheduled in Kochi on February 21, 22, will be showcasing the specific domains and projects where investment is expected.
The domain-specific pre-summit events have received great response from business leaders within and outside the country, Rajeeve said.
The government has also reformed the procedures, simplifying and streamlining regulatory compliances enabling the investors to start enterprises within the shortest possible time-frame. These measures have made Kerala the top achiever in Ease of Doing Business (EoDB) ranking among all Indian states.
Apart from the availability of highly qualified and competent professional pool, Kerala also boasts of clean and healthy natural environment, he said.
Union Ministers Ashwini Vaishnaw, K Rammohan Naidu, C R Patil, Chirag Paswan, Andhra Pradesh Chief Minister Chandrababu Naidu, Maharashtra Chief Minister Devendra Fadnavis, Telangana Chief Minister Revanth Reddy, Indian Ambassador to Switzerland Mridul Kumar were also present at the press conference.
Rajeeve is leading a high-level delegation from Kerala at WEF, which includes Chief Secretary Sarada Muraleedharan, Additional Chief Secretary (Finance) Dr A Jayathilak, Principal Secretary Industries APM Mohammed Hanish, Kerala State Industrial Development Corporation (KSIDC) MD S Harikishore and KSIDC Executive Director Hari Krishnan R.
The delegation also attended various networking events and conducted numerous one-on-one interactions. CII Kerala Chapter President Vinod Manjila was also with the Kerala delegation.
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