NEW DELHI:
This Valentine’s Day, users of Helo, India’s leading regional social media platform, will get a chance to celebrate with the stars of one of the most awaited Bollywood movies of the year, Gully Boy, which is slated for release on 14 th February.
Through a partnership with Excel Entertainment, Helo has launched a seasonal campaign giving app users a chance to engage with Gully Boy stars Ranveer Singh and Alia Bhatt on the app. To further celebrate with the stars, Helo users are also being encouraged to share their dreams and write love letters.
To officially kick-off the campaign, Helo has shared videos of Ranveer Singh and Alia Bhatt appealing to their fans to install the app and follow handle of Excel Entertainment in the app, as well as go watch the movie. These two posts have more than 100,000 views and @Excelmovies has got about 60,000 likes, already.
