Ambuja Cements Empowers Self–Help Group Member in Ropar

CHANDIGARH:
Ambuja Cements, the 9th largest building materials solutions provider globally and part of the diversified Adani Portfolio as part of its CSR initiatives, has transformed the life of Kuldeep Kaur, a member of Guru Teg Bahadur Self-Help Group (SHG) from Ghanaouli village in Ropar district, through its sustained livelihood support initiatives.

Kuldeep, who belonged to a financially vulnerable family, faced severe hardships after marriage. With her husband earning ₹7,000 per month as a labourer and her son suffering from serious health issues, the family struggled to meet basic needs. In 2005, she joined the SHG and in 2008 began knitting training with support from Ambuja Cements, marking a turning point in her journey.

Despite personal challenges, she steadily developed her skills and established her own income-generating activity in knitting. Her earnings enabled her to secure proper medical treatment for her son, build her own house and support her daughter’s education in the medical stream.

Recognising her dedication, Ambuja Cements encouraged her to become a knitting trainer. Since then, she has trained women across 20 villages, opened a wool shop and distributes knitting orders among SHG members. During peak season, she earns up to ₹80,000 per month. Her journey stands as a testament to the impact of women empowerment and sustainable livelihood initiatives supported by Ambuja Cements.