71% Indians Spend their Most Cherished Moments in the Living Room

MUMBAI:
Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, today launched ‘Moments That Matter’ (MTM), a study that delves into how everyday experiences at home and at work shape emotional well-being, connection and comfort for modern Indians consumers. The study finds that everyday routines such as sleep, cooking and quiet personal time are central to how Indians engage with their living spaces today.

Commenting on the findings, Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C), Interio by Godrej, said: “The ‘Moments That Matter’ study represents more than a research. It offers a perspective into how Indian consumers envision the future of home and workplace design. In an increasingly fast-paced world, homes and workplaces are no longer just physical spaces, they are sanctuaries of well-being, connection and personal expression. The study reaffirms Interio’s commitment to understanding the evolving relationship between Indians and their
living spaces. Our vision is to lead the transformation of how Indians experience their everyday environments, creating furniture that enriches the moments that truly matter for modern Indian consumers.”

The findings reveal that Indian homes are increasingly perceived as emotional anchors that restore balance and belonging amid the pressures of modern life. Bedrooms emerged as the emotional core of the home, with 90% of respondents associating them with comfort, rejuvenation and rest. 54% respondents associate their most cherished home moments with going to sleep in their own bed, underscoring the deep connection between sleep, familiarity and emotional security.

The kitchen has evolved from a purely functional space into an emotional one, with 97% of respondents linking cooking, whether alone or with family to mindfulness and bonding. The living and dining rooms continue to serve as the social heart of the home, where mealtimes remain the most joyful ritual of the day, bringing families together through conversation and laughter.

The study further found that balconies have become urban sanctuaries, with three in four respondents describing them as peaceful escapes that provide calm and perspective in the midst of city life. 53% said that early morning moments on the balcony help them begin the day on a grounded note.
At the workplace, the study highlights that informal connections such as casual chats, café breaks and shared lunches play a key role in fostering collaboration and belonging. Well-designed spaces and welcoming first-day setups were also seen as essential to creating comfort, motivation and trust
among employees.