MUMBAI:
Voltas Limited, India’s No.1 AC brand, from the house of Tata, celebrated its 68 th Founders’ Day by recording the highest market share yet again in the Air Conditioner category, crossing its nearest competitor by 1030 BPS in July 22. The Company sold close to 1.4 million AC units in the period January to August 22. The company has already witnessed the 1 million AC plus milestone for 7 years in a row. The performance was attributed to an increase in demand for cooling products given the intense summer experienced across the country, coupled with the company’s strong online and offline distribution network, strongest brand equity, and innovative range of products, including India’s first AC with HEPA Filter.
Voltas has been the undisputed market leader in the Room Air Conditioner category for more than a decade, consistently maintaining the No. 1 position, and has steadily increased and maintained its lead over the competition. The brand is now gearing up to further expand its retail and distribution network, to cater to its ever-growing product portfolio, to get an additional edge over competition. The company also registered over 100% growth in overall
sales across all categories, as well as in AC sales, during the first quarter of the current fiscal. Voltas Beko, a JV in equal partnership with Voltas and Arcelik, also registered a high double digit growth in the same period. And so did the other businesses of Commercial Refrigeration and Air Coolers.
Commenting on the performance, Pradeep Bakshi, Managing Director & CEO, Voltas Ltd. said, “Sixty Eight years ago, Tata Sons and Volkart Brothers came together to start Voltas in India. When we look back all these years, we get a sense of gratification. Not only are we leaders across all our businesses, we are leaders with huge margins. This summer of 22, has helped us gain extra momentum in the market as well as in market share. We believe that our wide presence, focus on the emerging channels, excellent distribution network, strongest brand equity and attractive consumer offers, have helped us stay ahead of the industry. We thank our customers for having faith is us for all these years, and making us the undisputed leader.”
