Vitero by Aparna Enterprises Ventures into Long Tiles

KOCHI:
India’s leading building materials player Aparna Enterprises Limited today announced that they are looking at strengthening the market presence of its tile vertical-Vitero Tiles.

As part of the strategy the company has expanded its product portfolio and added 800 x 1600 mm sized tiles, which is a burgeoning trend especially in the residential real estate industry. The new tile size will be available in all markets through authorized dealers with key focus in Mumbai, Bengaluru, Vizag, Vijaywada, Hyderabad, Pune, Nagpur, Bhubaneshwar, Guwahati, Mysore and Cochin amongst others.

Commenting on the development, Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “The tile market in India is growing at a rate of around 9% and is expected to be a USD 7 Billion industry by 2027. At Vitero also the sentiments are similar. We had recorded over 40% growth in last fiscal. The foray into the 800 x 1600 mm category will open a whole new market for us and we are confident that we will be able to register over 40% to 50% growth in this fiscal. Kochi is an important market for us and we will continue to bring new products as per the evolving market demand.”

A perfect amalgamation of modern designs and contemporary aesthetics, the 800 x 1600 mm range from Vitero Tiles will have around 40 collections. Each of the collection will have more than 3 designs and colour shades making it appealing to different segment of customers. Vitero tiles R & D team will keep on working on introducing more designs and colours in future.

Launched in 2017, Vitero Tiles has fastly become one of India’s leading tile brands. With an impressive product portfolio consisting of an extensive range of vitrified floor and wall tiles, Vitero is solidifying its presence in the fast growing tile market in India. Committed to their vision of providing the customers with only the best, Vitero also has a wide range of glazed vitrified tiles, double charged vitrified tiles, digital wall tiles and full-body tiles, armed with both design and functionality.