Tanishq Launches Digital Gold Powered by SafeGold

KOCHI:
India’s most trusted and loved jewellery brand from the house of Tata announces the launch of Tanishq Digital Gold powered by SafeGold. The brand ventures into the category of digital gold, making Tanishq one of the first jewellery brands to sell gold digitally in partnership with SafeGold.

With growing consumer affinity to use technology as a medium of convenience and use gold as the most preferred savings instrument of choice, Tanishq Digital Gold powered by SafeGold is a reliable and a transparent method of investing in 24 Karat pure gold. To facilitate a seamless customer experience, Tanishq has partnered with SafeGold, a digital gold platform that is organized, transparent and in compliance with all SEBI norms and regulations. Consumers can start their golden savings journey with a purchase as low as 100 INR. Tanishq Digital Gold powered by SafeGold is virtually bought and comes with a flexibility to convert into physical gold in form of jewellery at the time of redemption at 360 Tanishq retail stores across the country or on Tanishq’s official website, www.tanishq.co.in.

Once the customer purchases Tanishq Digital Gold powered by SafeGold, an equivalent amount of physical gold is stored under the customer name for a period of 10 years with no lock-in period and no limit on the amount purchased, consumers also enjoy the convenience to sell digital gold from the safe confines of their home.

Sharing his views on the launch of DigiGold, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “Tanishq Digital Gold powered by SafeGold is a transparent platform that will help customers acquire 24K pure gold and start their golden savings journey with the trust of Tata. While the demand for traditional forms of buying Gold at our retail stores will continue, at the same time, Tanishq in partnership with SafeGold is providing an opportunity to the new age digital-savvy consumers who may not have an immediate need to buy gold jewellery but may be inclined to purchase it in the near future.