MICE Tech Startup SPRDH Earns Special Notice at Wedding & MICE Summit

KOCHI:
MICE tech startup SPRDH stood out at the country’s pioneering Wedding and MICE Conclave, highlighting a bright future of its niche work at the just-concluded event in the city.

SPRDH proved its worth, yet again, at the just-concluded conclave with its fully-automated operations ranging from accommodation, business meetings and travel arrangements to facilitating the to-and-fro air travel for 1,000-plus delegates. The participants included primarily buyers and sellers from various parts of the country and abroad.

SPRDH CEO Saalim Bin Ali, while terming the organising of such large-scale meetings as “complex and laborious”, said the biggest challenge came when the proceedings were to be made 100 per cent paperless. “We got it done by making the process automated in every step: from registering a buyer whether abroad or domestically, to facilitating their comfortable return. All with the help of an AI-based mobile app,” he revealed on the concluding day of the August 14-16 summit organised by the Kerala Travel Mart (KTM) Society in collaboration with the state’s Tourism Department.

Kochi-based SPRDH, registered under Kerala Startup Mission, received a scale-up grant of Rs 10 lakh from the state government for their innovative product. The startup operates nationwide and has handled MICE events in most states of the country.

SPRDH did a similar job at a major event in the city last year. The company conducted the entire operations of a completely-automated KTM, when the biennial festival was into its 12th edition. Learning fresh lessons from that September 26-29 event and improving upon oneself, SPRDH fixed certain shortcomings to make India’s first-ever Wedding and MICE Conclave “flawless”, Saalim said.

KTM Society President Jose Pradeep said SPRDH’s operations served the organizers with comprehensive and real-time information about the number of B2B meetings at the conclave. “We also got to know how many are waiting in the queue, besides a full list of the informal meetings,” he added. “This will be very helpful in analysing the data after the conclave.”

Saalim said his firm had been working in mobile app development for the past decade, but it was three years ago the SPRDH first established a foothold in the MICE tech sector. Apart from Saalim, SPRDH was founded by Arun Lakshmanan, Sabir NS and Shiyaf C.