MUMBAI:
Hershey India Pvt. Ltd, a part of The Hershey Company, one of the world’s leading snacking giants, has announced the launch of Jolly Rancher Triple Pop – India’s first ever triple layered lollipop with a distinct flavor in each layer.
The new product is a part of the Jolly Rancher confectionery range, which is known for its unmistakable bold, sweet and tangy fruity flavors. Staying true to the brand’s fun personality, Jolly Rancher Triple Pop offers a vibrant range of flavors, each combined with a chewy outer layer, followed by a crunchy middle layer and a powdered center with a stimulating burst of alingering fruity taste.
Jolly Rancher Triple Pops will be available in two unique variants: Strawberry (Chewy Outer) I Mango (Crunchy Middle Layer) I Raspberry (PowderedCenter) and; Blueberry (Chewy Outer) I Strawberry (CrunchyMiddle Layer) I Mango (PowderedCenter)
Sharing his views on the launch of Jolly Rancher Triple Pop, Herjit Bhalla, Managing Director, Hershey India Pvt. Ltd., said, “Hershey India is continuously innovating its product portfolio based on in-depth understanding of the consumer’s evolving taste preferences. Jolly Rancher is globally iconic and is one of the leading brands within the Indian lollipop segment. Triple Pop, with its three layers, is a highly differentiated and first-of-its-kind offering in a very popular consumer segment. We are excited about the product’s launch in India.”
Adding to that Sarosh Shetty, Marketing Director, Hershey India said, “Consumers have been very receptive to innovations in the confectionary category. We have extended our brand proposition of bold, fruity and fun further through this product innovation which offers the consumers a distinct experience. We have leveraged the brand’s global communication assets such as the signature animated fruit characters which add excitement and fun. The launch of Jolly Rancher Triple Pop will be communicated across media including television and digital and will be endorsed by celebrity Tamannaah Bhatia.”
Jolly Rancher brand ambassador Tamannaah Bhatia said, “It is always exciting to be associated with a brand which you relate with. Jolly Rancher is one such brand for me.It is a vibrant, bold and fun brand with a tinge of masti which resonates with my personality. Through Triple Pop the brand hasyet again come up with a fun offering and I am sure consumers will absolutely love Jolly Rancher Triple Pop, the way I did!” Each Jolly Rancher Triple Pop variant is priced at Rs. 10/-
