NEW DELHI:
India’s most trusted two-wheeler brand, Honda 2Wheelers announced its exclusive brand association (both in-film & on-ground) with the most awaited 3D movie of the year – “2.0”.
The thrilling sequel toblockbuster Enthiran (Robot), “2.0”is set to a visual extravaganza like never before. Get ready to see Rajnikanth with his alter-egos Chitti lighting up the screen along with Honda’s brand ambassador Akshay Kumar. Honda machines are in itself, an expression of art breathed to life with technological prowess& this association truly personify the magna opus VFX spectacle of art and technology.
Driving Honda’s Fun Expansion motto and the passion of riding,the eager audience of the VFX wonder will see ultimate Honda superbikes in the climax of the upcoming blockbuster movie 2.0
Speaking on the association, Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said –“We found striking similarities between 2.0 (#2Point0) and Honda in terms of usage of technology and the power persona represented by Superstar Rajnikanth and our own brand Ambassador Akshay Kumar. This Film association powering the mega cinematic experience of the Indian Cinema – 2.0, is the extension of Honda’s Joy of Fun Riding. All 2.0 fans will get to feel the passionate rush of Honda DNA in the upcoming teasers featuring Honda superbikes. So stay tuned to check on future Honda customer engagements with 2.0!”
Honda will unveil exclusive content to enhance customer experience at various touchpoints through online & on-ground customer engagements. The collaboration is the magnum-opus of the Indian cinema as superbikes come together with superheroes.
