NEW DELHI:
Navaratri, the nine-day celebration full of fanfare and excitement marks the beginning of the festive season across the country. Helo, India’s leading social media app, is bringing everyone together to share the joy of the festival by launching its own Navaratri campaign from September 22 to October 8!
Helo users can use the hashtags #Navaratri2019, #MyNavaratriMoments, #HappyNavaratri and #HappyDussehra while creating festive content, and sharing their Navaratri celebrations with friends, family and communities, in their own unique way and in their own language. Bringing the communities together and allowing the users to connect with the wider community, apart from Gujarati, Helo is also launching its Navaratri campaign in six languages including Hindi, Punjabi, Kannada, Tamil, Telugu and Marathi. The users can connect with their friends and share their experiences, favourite moments on Helo in real time.
As part of the campaign in Vadodara, Gujarat, Helo has partnered with United Way of Baroda, a non- profit organisation that supports communities and local NGOs to improve the quality of life of people in and around Gujarat.
Apart from encouraging Helo users in Gujarat to keep in touch with their wider community by sharing celebration moments, the ‘Helo Lounge’ will also have a mobile charging station to provide uninterrupted connectivity to festival goers. It will also offer Helo users on-site Helo exclusive merchandise, such as Neo Stickers and Neo Strips to add colors to your Garba and Dandiya nights.
Encouraging Helo communities to enjoy Navaratri to the fullest, and reiterating its commitment to the safety of users, Helo shares important tips to keep friends, family and loved ones safe on a Garba night. For example, during Garba nights, Helo highlights the importance of keeping one’s belongings safe and shares important helpline nos. that can be contacted in the event of any untoward incidents.
“Navaratri bears great significance for the Indian community and for Gujaratis community in particular. Keeping this in mind, we have launched the Helo Navaratri campaign to share the joy of this festive season. We hope the campaign will encourage users from seven language communities, including our Gujarati users, to share their happiness and joy on Helo. Given our global desi outlook, these campaigns bring the community together and will allow them to create and share their moments of joy on the app.”said Shyamanga Barooah, Head of Content Operations, Helo.
With over 50 million monthly active users, Helo is specifically designed for Indian mobile users who prefer to communicate in their mother tongue. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. For more updates, download Helo via iOS or Google Play.
