MUMBAI:
‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of Asia’s prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on 19th January, 2020.
The initiative that aims to educate the citizens about the importance of recycling plastic in our lives has joined hands with Tata Mumbai Marathon in order to get the participants involved into plastic recycling and contributing towards a cleaner environment. Bottles for Change will be placing 20-25 sets of 3 bins signifying the image of the recycled products across the race track. The participants can choose to throw the used plastic bottle in one of the bins – with each of the bins signifying the product made out of plastic recycling.
First Bin will be dedicated to make a Bag out of the used plastic bottles; Second Bin indicates that you are giving the used bottle to make a T-shirt & Third Bin specifies that you are giving the used bottle to make a Cap. The used bottles will be collected and directly sent for recycling with the help of partner recyclers. Later 1000 lucky runners will be gratified with recycled goodies.
Runners will be alerted on ‘the chance of giving their bottles a second life’ on the expo and on the race day through social media announcements and mailers by Bottles for Change. At the Expo which is from 15th to 18th January, 2020 at MMRDA, BKC, Mumbai, recycled merchandise by Bottles for Change will be kept on display at the stalls.
‘Bottles for Change’ is aimed to educate the public about the importance of sending all kinds of plastic for recycling and not to treat it as waste which leads to a cleaner environment.
Additionally, Bottles for Change has introduced a Mobile App for the citizens of Mumbai which aims to bring the citizens and the Plastic Collecting Agents (Kabadiwallahs/NGOs) under one roof. The app provides a hassle-free option to the citizens to search & approach a nearby plastic agent to handover the clean plastic.
