KOCHI:
Amway India, the country’s largest FMCG direct selling company, today announced its foray into the herbal skincare market with the launch of the ‘Attitude Be Bright Herbals’ range.
The new skincare range from Attitude brings together the goodness of botanicals combined with modern research in a way which appeals to the youth. With the new range, Amway is aiming to tap the high potential INR 2000 cr herbal skincare segment in India. This skincare range from Amway consists of three products – a day cream, a night cream and a face wash.
At the heart of Attitude Be Bright Herbals range is the Herbal Blend along with each product enriched with Hero ingredients like Indian Kino, Mangosteen Butter and Papain Enzyme along with Biosaccharide Gum to curtail the damaging effects of pollution and Lumiskin TM* complex for skin brightening.
The hero ingredient for the day creamis the Indian Kino which works as antioxidant and detoxifies skin; the night cream has Mangosteen Butterwhich provides emollience and moisturization; and face wash with Papain Enzyme from papaya seeds exhibits natural exfoliation properties helps to keep skin clean, soft and supple. Along with these, the herbal blend in Attitude Be Bright Herbals range includes Aloe Vera for effective moisturization, Indian Pennywort for skin conditioning, Seabuckthorn as a powerful antioxidant and Sandalwood helps in detoxifying and clearing dark spots.
All three products work together effectively to provide pollution protection and make it visibly brighter in four weeks. Announcing the launch of Attitude Be Bright Herbals range, Anshu Budhraja, CEO, Amway India, said, “At Amway, our focus has been on offering products that address the needs of the discerning Indian consumers.
The Indian herbals segment offers a huge potential and we are focusing on tapping that potential by developing and introducing innovative and distinctive quality products within our existing categories. This launch of Attitude Be Bright Herbals is our latest innovation in the beauty segment that is set to revolutionize the market with its latest formula for skin brightening and pollution protection both of which are important youth needs. The launch of the Attitude Herbals range follows the launch of the extremely successful Nutrilite traditional herbal range earlier this year and both reinstate our commitment to India and our desireto offer the highest quality products to the consumers.”
Attitude Be Bright Herbals follows the successful launch of Nutrilite Traditional Herbs range earlier this year, marking Amway’s entry into the herbal nutrition segment, which is soon expected to cross INR 100 crores mark in sales by end of 2018.
