Vodafone and Micromax Break the Price Barrier in 4G Smartphones

KOCHI:
In a move to accelerate adoption of 4G smartphones at the entry level, Vodafone India has extended its association with Micromax. As a part of this association, Vodafone has rolled out exciting cashback offers on the entire range of entry level Micromax 4G Smartphone models.
Under this partnership, existing and new Vodafone customers can purchase any of the popular Micromax smartphones (Bharat 2 Plus, Bharat 3, Bharat 4and Canvas -1) and enjoy the cashback offers. To avail this special offer, customers have to simply do a recharge of at least Rs 150 per month for 36 months (the recharges can be of any denomination totaling to a minimum of Rs. 150 per month).
At the end of 18 months, users will receive a cash back of Rs. 900 and after another 18 months, a cash back of Rs. 1,300 respectively, thus availing a total cashback of Rs 2200. The cash back will be credited to their Vodafone M-Pesa wallets.
Recently Vodafone and Micromax had introduced India’s lowest priced 4G Smartphone with Vodafone SuperNet 4G connection for just Rs.999. The smartphone ‘Bharat2 Ultra’ is a new Smartphone under Micromax’s successful 4G smartphone ‘Bharat series’ that aims to bring better camera, battery and display options for the new smartphone users in the most affordable category.
Speaking about the offer, Avneesh Khosla, Associate Director – Consumer Business, Vodafone India said, “This is an initiative to democratize access to Vodafone SuperNet 4G. Recently through our partnership with Micromax we launched the most affordable smartphone in the country at a very attractive price of Rs 999.
We are now giving more options to our customers to choose from by bringing four more entry level Micromax 4G smartphones within the special cash back offer. We hope that this will encourage and enable several million phone users to upgrade to a smartphone and enjoy a richer user experience with Vodafone SuperNet 4G. ”